The use of videos as part of marketing strategy is gaining traction across businesses and industries of all sizes and domains. Several studies and research claims Videos as a powerful and effective marketing tool to increase brand awareness, traffic, and sales.
The reason for the rising popularity of video is its relative ease of engaging viewers, across different platforms, like YouTube, Facebook, Instagram, and others. Businesses of Small size or new in the market can use Videos to attract, convert, and retain new customers.
Top 5 Reasons to Do Video Marketing
Here is a list of a few reasons- why a business should do video marketing.
1. Video Content is Effective in User Understanding of a Product/Service
According to WYZOwl, 94 percent of marketers say- using video content helped increase user understanding of a product or service. Videos can capture a user’s attention within a few seconds and is an effective tool to help a potential buyer to learn about a product.
Customers will prefer to buy a product only if they have a good understanding of the nitty and gritty of a product. And the visual elements of video content help businesses clearly explain each special and unique feature of a product. For example, Slack, one of the leading business messaging platforms, keeps its videos simple and messaging to the point and clear to showcase essential features of its product.
2. Use Videos in Various Ways to Fit Your Company’s Marketing Goals
Businesses can use various ways of video content that align with their marketing goals. Apart from YouTube few other options that they can explore are
- Social media platforms like Snapchat, Facebook, Instagram, and YouTube allow us to post stories that disappear after a certain amount of time. These stories are short, easy to create and speak directly to the audience.
- Facebook, YouTube, and Twitch offer to stream Live content. Facebook stated that Live videos get six times as many interactions as regular videos.
- Webinars use videos to interact directly with potential customers, answer their specific questions related to the product, or teach them about the industry.
- Marketers can use videos on a one-to-one level to send quick messages to follow up on purchases or inquiries.
3. Videos are a Great tool for SEO
Google likes videos and especially the YouTube ones, as they include YouTube videos at the top of the page for many search terms. So, creating and uploading YouTube videos with common search terms helps businesses increase their search page ranking.
For example, when we search ‘How to recover deleted data from iPhone’, Google shows three videos below the featured snippet and the ‘People also ask’ section above the regular search results.
4. Videos Boost Conversion and Sales
According to Google, in 2021, Nike Korea realized a 54 percent increase in conversion rates from tailored and event-driven video campaigns.
Video is a powerful tool to showcase the value of your product and services to audiences and convince them. Thus, adding a video to your landing pages increases the chances of conversion of traffic. Videos give viewers the confidence to make their purchasing decision and increase sales.
5. Videos Provides Good Return on Investment
The return on investment from videos depends on several factors, including the content strategy and the quality of the videos. Technology innovations have made video creation easier with tools like Promo Video Maker.
Because of their interactive nature, videos can generate more interest among the audience. It further results in a high return on investment. A Wyzowl survey found that 89 percent of marketers’ videos give them a good return on investment.
Adopt a Powerful Strategy with Video Marketing from Content Inception
Videos are critical to effective marketing strategies. And brands doing video marketing well increase their brand engagement, conversion ratio. And return on investment. Content Inception being a leading digital marketing firm, offers tailored and effective Video Marketing services to its clients from several domains. CI optimizes videos for specific platforms and several use cases to create maximum impact.
The future of video marketing lies in technology, innovation, AI, analytics, and adapting to customers’ dynamic needs. Remember, a personalized video with a touch of reality can help catapult your efforts to the next level.
For a successful video marketing strategy, create engaging and enticing experiences for consumers by finding success in short-videos, creating engaging micro-moments, and crafting memorable experiences that inspire action.