In the olden days, to promote a business you would distribute pamphlets and flyers or maybe put up posters to market your product or services. Promoting a product is very different these days. The biggest shift from traditional marketing methods we see is towards digital marketing and online ads.
Statistics reveal that during the pandemic digital marketing expenditure in the U.S increased by 12% reaching approximately $140 billion. There is no denying that digital marketing seems to have an incredible commercial impact. It can be overwhelming to navigate given how diversified it is.
Here are a few ways you can promote your business online via marketing.
Social media marketing
Social media has become an integral part of everyday life. A survey by reviews.org reveals that 80% of Americans check their phones immediately after waking up. Social media platforms have excellent user engagement, which makes them perfect for advertisement.
Facebook, Instagram, and Twitter all run ads. TikTok has also begun advertising. You need to select the most appropriate platform for your target audience.
Email marketing
Email campaigns continue to be a viable marketing option. Emailing has stood the test of time and continues to be an important source of communication. When done right, email marketing can benefit your business greatly.
Emails can be used to promote new offers, limited edition products, end-of-the-season sales, etc. It is a cost-effective, efficient, and scalable method of reaching your audience.
Use SEO
Google has a ranking algorithm in place to produce the most accurate results for the searches. Using SEO essentially means employing tactics to optimize your online presence in a way that orients with Google’s ranking system.
For your website to rank well on Google, you need to use the relevant keywords to your niche. Tools like Keywords Everywhere can help find the right keywords for a relevant topic. Keywords are phrases that people are putting in the search engine when searching for a topic. You can then use these phrases on your website to optimize it for the search results.
Using media relations
Media relations or PR essentially means getting articles published about your product or services on notable websites. It is important to choose the ‘right’ publications to appear on, this means opting for websites frequented by your target audience.
You could make your target audience aware of a new product that you are coming out with, any recent hiring in your business, or perhaps a major milestone you have achieved with PR.
You could also reach out to your local news outlet and send them a press release covering a noteworthy achievement.
Blogging and content marketing
In 2020, content marketing was found to be the most effective method of digital marketing. Consider creating a blog for your website. A blog is very different from a press release as it doesn’t talk about your products or services specifically. The motivation behind a blog is to create educational content to engage an audience. This helps create trust with the consumer.
There is a wide range of topics you could blog about. Here are a few ideas:
- How-to guides
- Seasonal blogs (like for Christmas, Halloween, etc.)
- Customer reviews and testimonials
- Interviews with experts
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Influencer marketing
‘Influencers’ are micro-celebrities with a large number of followers on social media websites like YouTube or Instagram. There has been a rise in influencer marketing in the past few years. This model of advertisement is new but becoming more popular. The influencer talks about their experience using a product/service and encourages the audience to check it out. They are sometimes given an affiliate code that their audience can use to get amazing discounts.
The money you spend on influencer marketing will vary according to the number of followers an influencer has. The more followers they have, the more they will charge you for posting about your product or service.
In Summary
Boosting your online presence to promote a business is a daunting process but it is achievable. Use the aforementioned techniques to create a solid plan and make sure you tailor it to your audience’s unique needs.
It is important to know your target audience, tweak, and adjust the marketing tactics accordingly. You’ll see good results as long as you are consistent and patient.
